Marketing planning is about creating a clear strategy to promote your product, service, or brand in a competitive market. We’ll work with you over a few weeks to define your goals, understand your audience, and build a plan that delivers measurable results.
Our process includes:
Setting objectives – from increasing brand awareness to generating leads, driving sales, or launching new products.
Creating buyer personas – building a clear picture of your ideal customer, including demographics, behaviours, and motivations.
Analysing competitors – identifying strengths, weaknesses, opportunities, and threats in your market to highlight where you can stand out.
Choosing marketing channels – selecting the most effective mix (e.g. social media, email, SEO, paid ads, or content marketing) based on your audience and budget.
Developing a content plan – creating a schedule of engaging, targeted content with the right tone, messaging, and calls-to-action.
Measuring results – tracking key performance indicators (KPIs) such as traffic, leads, and conversions, then refining the plan for continuous improvement.
This structured approach ensures your marketing is focused, strategic, and built to grow with your business.
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If you just need a bit of extra help, this is the perfect option for you. This is ideal for businesses who need help with their online presence and need some expert support without breaking the bank, or if you need a few more hours to really grow your business. This scaleable option will give you a dedicated resource without the hassle of employing a member of staff.
Perfect for businesses on a growth or development strategy who need the support and clarity of an impartial expert. I will work with you to help you plan your company's business, financial, people and marketing strategies to ensure a joined up approach. Typically this takes the form of 1-2-1 sessions for senior managers and business owners, with group training sessions with middle management to help implement your chosen strategy.
Sometimes you aren't sure exactly what you need. This option is designed for those who require an outsourced option for their marketing or would like a more permanent resource on hand allowing maximum flexibility and complete management of all marketing activities, training, coaching and mentoring. Our flexible approach means that you can choose how to use your time with us depending on the needs of your business without having to engage multiple companies to do so.
